Setting UpHow to Start a Cleaning Business

How to Start a Cleaning Business

If you’re considering launching your own business, setting up a cleaning company could be a an excellent chance – there are few requirements to get started and a lot of potential customers who need professional cleaning services.

From conducting market research to networking with potential customers, this in-depth guide will walk you through all you need to know to launch a successful cleaning business. So, roll up your sleeves, and let’s get started!

The Appeal of Cleaning Businesses

Many options are available for those interested in the cleaning industry, from domestic maid services to large-scale commercial cleaning companies.

The sector is largely resistant to economic downturns and presents an opportunity for low-investment business ventures with room for expansion.

As a business owner, you can select your market niche, have flexible work hours, and grow your company at your speed.

Steps to Start a Cleaning Business

Starting a cleaning business can be broken down into several key steps. Follow these guidelines to set up a successful cleaning business:

Conduct Market Research

Conducting in-depth market research is an essential step to take before getting involved in the cleaning sector.

Determine possible competitors, do an analysis of the services and pricing structures offered by those competitors, and gain an understanding of the requirements of your target market and know your customers.

The results of this study will assist you in determining whether you would be most successful operating a domestic cleaning business, a commercial cleaning firm, or a speciality cleaning service such as carpet or window cleaning.

Choose Your Business Model

Next, choose the extent of the cleaning services you will provide. You can begin a residential or domestic cleaning business, in which you provide your services to private residences, or a commercial cleaning business, in which you provide your services to offices and other commercial establishments.

You can also a specialised cleaning company that focuses on certain types of cleaning, such as window or carpet cleaning. Because each model presents its advantages and difficulties, you should select the one that corresponds most closely with your pursuits and capacities.

Develop a Business Plan

Your new endeavour will benefit from having a road map in the form of a well-crafted business strategy. Include specifics like a market analysis, pricing strategy, marketing goals, and financial estimates in your business plan.

You will be able to maintain your focus on your goals with the assistance of this document, and you can also use it to get finance or attract investors.

Choose a Business Name and Structure

Choose a business name that is easy to remember, professional, and conveys the nature of your cleaning services. In addition, you need to choose the structure of your firm, either as a sole proprietorship or a limited liability company.

Both options have benefits and legal responsibilities. Therefore, you should do your homework on each structure to choose an ideal one.

Obtain the Necessary Licences and Insurance

You must acquire specific licences and insurance policies as a cleaning business owner. In the UK, you must register as self-employed with HM Revenue and Customs. These cover income tax and national insurance contributions.

Additionally, obtain public liability insurance. If you plan to employ staff, employer’s liability insurance. Depending on your business model, you may also need professional indemnity insurance.

Purchase Equipment and Cleaning Supplies

Starting a cleaning business requires basic equipment and cleaning supplies. You’ll need professional vacuum cleaners, mop and bucket sets, cleaning chemicals, and cleaning cloths for domestic cleaning,

You may need more specialised equipment like floor polishers and commercial cleaning products for commercial cleaning. Always prioritise eco-friendly and non-toxic cleaning supplies to ensure client safety and minimise the risk associated with harmful chemicals.

Set Your Pricing Structure

Create a price structure for your cleaning services that considers the results of your market research, the costs of your overhead, and the profit margin you want to achieve.

Think about offering competitive prices to bring in new clients. In addition, remember to take into account the amount of time spent travelling, the expenses incurred, and the cost of the consumables.

You have the option of charging clients on an hourly basis or providing them with quotations for individual jobs, depending on the size and scope of the project.

Create a Marketing Strategy

Create a marketing strategy for your cleaning firm to advertise it and attract new customers.

Use online and offline tactics, such as local advertising, social media, and networking with other companies.

Never undervalue the effectiveness of word-of-mouth marketing, as happy clients can be your most significant source of new business if they recommend your company to their friends and family.

By providing referral bonuses and discounts to your existing clients, you can encourage them to recommend your business to their friends and family.

Build a Professional Website

It is necessary to have a decent website to advertise your cleaning services and bring in new customers. Include information on your services, pricing, the areas you serve, and testimonials from happy customers. If you want to attract prospective clients looking for cleaning services in your vicinity, ensure your site is mobile-friendly and optimised for search engines.

Establish Standard Operating Procedures (SOPs)

Establishing standard operating procedures is essential to delivering high-quality service consistently and keeping customers happy.

Make checklists for the type of cleaning service you provide, including the activities that need to be finished and any additional instructions that may be necessary.

These standard operating procedures can serve as a training tool for newly hired employees and a reference manual for those already on the job.

Hire and Train Staff (if needed)

As the demand for your cleaning services increases, you may need to expand your workforce and hire more domestic cleaners.

Make sure you teach every staff member the cleaning methods, safety protocols, and customer service expectations that you have.

Remember that your personnel are the face of your company; therefore, it is essential to hire dependable and trustworthy professionals.

Manage Your Finances

The administration of a successful cleaning company’s finances is essential to the company’s overall performance.

Maintain an accurate record of your income and expenses, and make sure you set some money away each month to pay your taxes, insurance, and other business obligations.

To effectively manage your funds and fulfil your legal responsibilities, it is highly recommended that you seek the assistance of an accountant.


Do I need any qualifications or certifications to start a cleaning business in the UK?

No specific qualifications or certifications are required to start your own domestic cleaning business in the UK. However, obtaining training or certifications in specific cleaning techniques, such as carpet or window cleaning, can help you stand out and enhance your credibility.

How do I find new customers for my business?

Acquiring new customers requires a multi-pronged approach that includes marketing and networking activities and providing outstanding service to a current customer base.

Utilise offline marketing strategies such as local advertising and networking with other companies besides online marketing methods such as social media and a professional website.

Customers who are satisfied with the services they receive from your business are more likely to recommend those services to their friends, family, and coworkers. Because of this, you should place a high priority on customer happiness and consider offering rewards for referrals.

How much can I make with a cleaning service?

Your income will be determined by various elements, the most important of which are your price structure, the number of customers you assist, and your overhead expenses.

Your money-making potential will increase proportionally along with your company’s, whether driven by the acquisition of additional customers or the extension of existing offerings.


Beginning your own cleaning business in the United Kingdom may be fulfilling and profitable.

You can develop a successful cleaning service business and enjoy the flexibility and independence that comes with being your boss if you follow the procedures given in this article, undertake in-depth market research, and provide outstanding customer service. So why should you wait? Today is the perfect day to launch your entrepreneurial venture in the cleaning industry.

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Written by

Mark Hodgson
Mark Hodgson
Mark Hodgson is one of our expert writers. Mark is our lead researcher and editor who writes our main guides and expert topic coverage. He’s passionate about helping entrepreneurs, startups and small businesses with practical advice delivered clearly. Mark’s worked for a number of business magazines and titles and has started two small businesses himself, so has first-hand experience in setting up, managing and growing a small business and shares his expertise with our readers.

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