Marketing for your small business

To launch and grow your business, you need to focus on marketing - telling potential customers about your products and services. We've practical guides to help you with all aspects of marketing your small business including how to understand your audience, communicate with your potential customers, get noticed, and grow your business.

MARKETING

Boost your business marketing with case studies – use our guide and template

Case studies are a powerful tool in business storytelling, often overlooked for their potential. They not only showcase real-life examples of how a company...

Understanding Marketing Qualified Leads (MQLs) and why they matter to your marketing strategy

New business leads are the lifeblood of your company – from new clients for a consulting business to new customers for a hairdressing salon,...

5 ways to deliver great customer experience for your business

Providing a great experience for your customers is one of the best ways of differentiating your business from competitors, keeping your customers loyal and...

How much does it cost to advertise on Google?

Online advertising is often an important way to reach your potential customers and promote your products and services. Advertising online is a near-instant way...

How to create a Facebook business account

‍One of the most effective ways for your business to engage with potential customers and build brand awareness is through social media platforms and...

Using customer service software to improve your business

For a successful business, you must focus on your customers and provide them with the best experience to ensure you build a loyal customer...

How to use LinkedIn for marketing your small business

Have you considered using LinkedIn as a marketing tool? You're probably already using social media platforms like Facebook and X/Twitter to promote your business...

What are Marketing Qualified Leads and how to use them

In this comprehensive guide, we'll explore marketing qualified leads (MQL) and explain how to get started with this type of high-converting lead to help...

How to use TikTok for business marketing

When you're looking at ways of reaching your potential customer base and promoting your business, brand and products to a wider audience, TikTok is...

How to use Facebook for marketing to promote your small business

Like almost every small business owner, you will be looking at ways to reach and market your brand, product and services to potential customers....