TechnologyWebsiteThe Wix website builder for your small business

The Wix website builder for your small business

Are you a small business owner looking to build a professional website without breaking the bank or pulling your hair out? Look no further than Wix website builder. In this review, we’ll delve into the features and benefits of this popular DIY website creation tool specifically designed to cater to the needs of small businesses. With its user-friendly drag-and-drop interface, extensive selection of templates, and robust range of customizable features, Wix empowers even the tech-challenged business owner to create a stunning website in no time. Whether you need an e-commerce site to sell your products or a portfolio page to showcase your work, Wix has got you covered. Plus, with its SEO-friendly structure and built-in marketing tools, you can boost your online visibility and attract more customers. Discover why Wix is the go-to choice for small business owners who want a professional online presence without the hassle or price tag of hiring a web developer.

Features and functionality of Wix website builder

Wix website builder offers a wide array of features and functionalities that make it an ideal choice for small business owners. One of the standout features is its user-friendly drag-and-drop interface, which allows you to effortlessly build and customize your website. Whether you want to add text, images, videos, or interactive elements, you can simply drag and drop them onto your page, making the website building process intuitive and hassle-free.

In addition to its drag-and-drop functionality, Wix also offers a vast selection of templates to choose from. These templates are professionally designed and cover a range of industries, ensuring that you can find a design that aligns with your brand and business goals. Moreover, each template is fully customizable, allowing you to personalize your website to reflect your unique style and branding.

Another key feature of Wix is its robust range of customizable features. From advanced design options to integrated marketing tools, Wix provides the flexibility to tailor your website to your specific needs. You can easily add elements such as contact forms, social media buttons, and online booking systems to enhance the functionality of your site and improve user experience.

Pros and cons of using Wix

Like any platform, Wix website builder has its pros and cons. Let’s take a closer look at both sides of the coin.

One of the biggest advantages of using Wix is its user-friendly interface. Even if you have no technical experience, you can easily navigate the platform and build a professional-looking website. The drag-and-drop functionality makes it simple to add and arrange elements on your pages, giving you complete control over your site’s layout and design.

Another benefit of Wix is its extensive selection of templates. With hundreds of options to choose from, you can find a design that suits your business and industry. These templates are fully customizable, allowing you to modify colors, fonts, and layouts to match your brand identity. Moreover, Wix’s templates are mobile-responsive, ensuring that your website looks great on any device.

On the downside, Wix does have limitations when it comes to customization. While the drag-and-drop interface is easy to use, it can be somewhat restrictive for users who want more advanced design options. Additionally, if you decide to switch templates after building your site, you may need to reformat some elements, which can be time-consuming.

Another potential drawback of using Wix is its reliance on third-party apps for certain functionalities. While Wix does offer a range of built-in features, you may find that you need to integrate external apps for more specific requirements. While this isn’t necessarily a deal-breaker, it’s worth considering if you have specific needs for your website.

Getting started

Getting started with Wix website builder is a straightforward process that requires no technical expertise. Here’s a step-by-step guide to help you set up your website:

  1. Sign up for a Wix account: Visit the Wix website and sign up for a free account. You can choose to upgrade to a premium plan later if you require additional features.
  2. Select a template: Browse through the extensive collection of templates and choose one that best represents your business. Remember, you can customize the template later to match your brand identity.
  3. Customize your website: Once you’ve selected a template, you can start customizing your website. Use the drag-and-drop interface to add and arrange elements on your pages. Modify colors, fonts, and layouts to create a unique look for your site.
  4. Add content: Populate your website with compelling content. Write engaging copy, upload high-quality images and videos, and include any other media that showcases your business or products.
  5. Optimize for SEO: Ensure that your website is search engine optimized by adding relevant keywords to your content, optimizing meta tags and descriptions, and creating a user-friendly URL structure. Wix provides built-in SEO tools that can help you improve your website’s visibility on search engines.
  6. Preview and publish: Once you’re satisfied with your website, preview it to ensure everything looks and functions as intended. Then, hit the publish button to make your site live and accessible to the world.

Making the website design your own

One of the key advantages of Wix website builder is its ability to customize your website design. With Wix, you can create a website that truly reflects your brand’s identity and captivates your target audience. Here are some tips for customizing your website design with Wix:

  1. Choose the right template: Start by selecting a template that aligns with your industry and brand. Wix offers a wide range of templates, each with its own layout and design elements. Take your time to explore the options and choose one that resonates with your business.
  2. Customize the colors and fonts: Tailor the colors and fonts of your website to match your brand identity. Wix allows you to easily modify these elements, ensuring a cohesive and visually appealing website.
  3. Add your logo and branding: Upload your logo and incorporate your branding throughout your website. Consistent branding helps establish your business’s identity and enhances brand recognition.
  4. Arrange elements strategically: Use the drag-and-drop interface to arrange elements on your pages strategically. Consider the flow of information and aim for a clean and organized layout that guides visitors through your website.
  5. Use high-quality images and videos: Visual content plays a crucial role in capturing your audience’s attention. Ensure that you use high-quality images and videos that showcase your products or services effectively.

Remember, your website design should not only be visually appealing but also user-friendly. Keep navigation simple and intuitive, and ensure that your website is mobile-responsive for users accessing it from different devices.

Adding content and media

Creating engaging and informative content is a vital aspect of building a successful website. With Wix, you have the flexibility to add various types of content and media to enhance your website’s appeal. Here’s how you can add content and media to your Wix website:

  1. Text and headings: Use the Wix text editor to add compelling copy to your website. Write clear and concise text that highlights the benefits of your products or services. Break up your content with headings and subheadings to make it easier for visitors to skim through.
  2. Images and videos: Incorporate eye-catching images and videos to capture your audience’s attention. Wix allows you to upload media files directly or choose from its extensive library of stock images and videos. Ensure that your media files are optimized for web to avoid slow loading times.
  3. Galleries and sliders: Showcase your work or products using galleries and sliders. Wix offers various gallery layouts and slider options, allowing you to present your content in an interactive and visually appealing way.
  4. Contact forms and social media buttons: Make it easy for visitors to get in touch with you by adding contact forms to your website. Additionally, integrate social media buttons to encourage visitors to follow and engage with your business on platforms like Facebook, Instagram, and Twitter.

Optimizing for SEO

Search engine optimization (SEO) is crucial for driving organic traffic to your website. Fortunately, Wix provides built-in tools and features to help you optimize your site for search engines. Here are some key steps to optimize your Wix website for SEO:

  1. Keyword research: Identify relevant keywords that your target audience is likely to search for. Use these keywords strategically throughout your website, including in your page titles, headings, and content.
  2. Meta tags and descriptions: Craft compelling meta tags and descriptions that accurately summarize the content of each page. These tags and descriptions provide search engines with important information about your website.
  3. URL structure: Create clean and user-friendly URLs for your website pages. Wix allows you to customize the URL of each page, which can help improve your website’s visibility in search engine results.
  4. Mobile optimization: Ensure that your website is mobile-responsive and displays correctly on smartphones and tablets. Mobile optimization is not only important for user experience but also a ranking factor for search engines.
  5. Site speed optimization: Optimize your website’s loading speed by compressing images, minifying code, and enabling browser caching. A fast-loading website not only improves user experience but also boosts your SEO efforts.
  6. Submit sitemap to search engines: Wix automatically generates a sitemap for your website. Submit this sitemap to search engines like Google and Bing to help them discover and index your web pages.
  7. Monitor and analyze performance: Regularly monitor your website’s performance using tools like Google Analytics. Analyze key metrics such as organic traffic, bounce rate, and conversion rate to identify areas for improvement.

Adding e-commerce features to sell products

If you’re a small business owner looking to sell products online, Wix offers seamless integration with e-commerce capabilities. With Wix’s e-commerce tools, you can easily set up an online store and start selling to customers worldwide. Here’s how you can integrate e-commerce capabilities with Wix website builder:

  1. Set up your online store: Wix provides a dedicated e-commerce platform that allows you to create and manage your online store. Follow the step-by-step setup process to configure your store settings, including shipping options, payment gateways, and tax settings.
  2. Add products: Upload product images, write detailed descriptions, and set prices for your products. Wix allows you to customize product variations, such as size or color options, and manage inventory levels.
  3. Design your store: Customize the look and feel of your online store using Wix’s design tools. Ensure that your store’s design aligns with your brand identity and provides a seamless user experience.
  4. Enable secure payments: Wix integrates with popular payment gateways like PayPal and Stripe, allowing you to accept secure online payments. Configure your preferred payment methods and ensure that your customers’ financial information is protected.
  5. Manage orders and customer relationships: Wix provides a user-friendly dashboard where you can manage orders, track inventory, and communicate with customers. Stay organized and provide exceptional customer service to build trust and loyalty.
  6. Marketing your online store: Wix offers built-in marketing tools to help you promote your online store. Utilize features like email marketing, social media integration, and SEO optimization to attract more visitors and generate sales.

Pricing plans

Wix offers a range of pricing plans to cater to different business needs and budgets. Here are the main pricing plans and options available:

  1. Free Plan: Wix offers a free plan that allows you to create a basic website with limited features. However, your website will display Wix ads, and you won’t have access to premium features like a custom domain name or e-commerce capabilities.
  2. Premium Plans: Wix offers several premium plans, starting with the “Combo” plan, which provides additional features and removes Wix ads. As you move up the pricing tiers, you gain access to more advanced features like e-commerce integration, marketing tools, and priority support.
  3. Business and E-commerce Plans: For small businesses looking to sell products online, Wix offers dedicated business and e-commerce plans. These plans provide additional features such as the ability to accept online payments, manage inventory, and access advanced marketing tools.
  4. Custom Plans: If none of the pre-defined plans meet your specific requirements, Wix also offers custom plans. These plans allow you to tailor the pricing and features based on your business needs.

Before selecting a pricing plan, carefully consider the features you require for your website and assess the scalability of each plan as your business grows. Take advantage of the 14-day free trial offered by Wix to test out the features and functionalities before committing to a paid plan.


Wix website builder is an excellent choice for small business owners who want to create a professional online presence without the hassle or price tag of hiring a web developer. With its user-friendly interface, extensive selection of templates, and customizable features, Wix empowers even the tech-challenged business owner to build a stunning website.

The drag-and-drop functionality of Wix makes it easy to add and arrange elements on your website, while the wide range of templates ensures that you can find a design that suits your business. Additionally, Wix offers built-in SEO tools and marketing features to help you boost your online visibility and attract more customers.

While Wix does have some limitations in terms of customization and reliance on third-party apps, it remains a popular choice due to its ease of use and affordability. With its flexible pricing plans, you can choose the option that best fits your business needs and budget.

In conclusion, Wix website builder is a reliable and user-friendly platform that empowers small business owners to create professional websites. Whether you need a simple portfolio page or a full-fledged e-commerce site, Wix has the tools and features to support your online goals. Start building your website with Wix today and take your small business to new heights.

Written by

Anna Thornhill
Anna Thornhill
Anna Thornhill is one of our expert writers. Anna is our specialist editor covering business growth and marketing and makes it her mission to provide small business owners with practical guides that help you step-by-step to grow your business. Anna’s an experienced sales and marketing professional who moved to writing and editorial and helps startups and small business owners with practical advice in growing their business with the latest sales and marketing techniques plus guides to choosing and using sales and marketing technology.

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