MarketingHow to create a Facebook business account

How to create a Facebook business account

‍One of the most effective ways for your business to engage with potential customers and build brand awareness is through social media platforms and creating a Facebook business account is a great place to start. Facebook, as the largest social media platform in the world, offers a great range of opportunities for your business to reach its target audience.

In this step-by-step guide, I will walk you through the process of how to create a Facebook business account, from creating a personal account (if you don’t have one) to optimizing your business page for maximum visibility.

Why having a Facebook account is important for your business

Before diving into the step-by-step process, let’s first understand why having a Facebook account is important for businesses.

Facebook is part of the Meta business, which also includes Instagram – so once you’re up and running on Facebook, you will also have a Meta account and it’s a quick step to link this to Instagram.

With over 2.8 billion monthly active users, Facebook provides an enormous potential audience for businesses to tap into. By creating a business page on Facebook, you can establish a digital presence, engage with your target audience, and promote your products or services. Moreover, Facebook’s advertising tools allow you to reach specific demographics, interests, and locations, ensuring that your message reaches the right people at the right time.

Step 1: Creating a personal Facebook account (if you don’t have one)

To create a business page on Facebook, you first need to have a personal account. If you already have a personal account, you can skip to the next step. If not, follow these simple steps to create one:

  1. Go to the Facebook homepage.
  2. Click on the “Sign Up” button.
  3. Fill in your name, email or phone number, password, date of birth, and gender.
  4. Click on the “Sign Up” button again.
  5. Facebook will then guide you through a series of steps to complete your profile setup. You can add a profile picture, connect with friends, and customize your privacy settings according to your preference.

Once you have successfully created your personal account, you are now ready to move on to the next step.

Step 2: Navigating to the Facebook Business Manager

The Facebook Business Manager is a powerful tool that allows you to manage your business assets, such as your business page, ad accounts, and Instagram accounts, in one centralized location. To navigate to the Facebook Business Manager, follow these steps:

  1. Log in to your personal Facebook account.
  2. Click on the arrow icon at the top right corner of the screen.
  3. From the drop-down menu, select “Create a Page” or “Manage Pages.”
  4. You will be redirected to the Facebook Business Manager, where you can access all the tools and settings related to your business page.

Step 3: Creating a Facebook Business Manager account

To create a Facebook Business Manager account, follow these steps:

  1. In the Facebook Business Manager, click on the “Business Settings” tab on the top left corner of the screen.
  2. Click on “Business Manager Settings.”
  3. Click on “Accounts,” and then select “Business Manager Accounts.”
  4. Click on the “Add New” button.
  5. Enter your business name and click on “Create.”

Congratulations! You have successfully created a Facebook Business Manager account. Now, it’s time to add your business page to the Business Manager.

Step 4: Adding your business page to the Business Manager

To add your business page to the Facebook Business Manager, follow these steps:

  1. In the Facebook Business Manager, click on the “Business Settings” tab on the top left corner of the screen.
  2. Click on “Pages” under the “Accounts” section.
  3. Click on the “Add” button.
  4. Select “Add a Page” and enter the name or URL of your business page.
  5. Click on “Add Page.”

Now, your business page is successfully added to the Facebook Business Manager, and you can start setting it up.

Step 5: Creating your Facebook business page

Setting up your business page is an essential step in establishing your online presence on Facebook. Here’s how you can do it:

  1. Go to your business page in the Facebook Business Manager.
  2. Click on the “Settings” tab on the top right corner of the screen.
  3. Fill in the necessary information, such as your page name, category, and description.
  4. Upload a profile picture and cover photo that represents your brand.
  5. Customize your page layout and design to match your brand identity.

Once you have completed these steps, your business page is now ready to go live!

Step 6: Customizing your business page

To make your business page stand out and engage with your audience, it’s important to customize it according to your brand. Here are some tips to help you customize your business page:

  1. Use a unique username that reflects your brand.
  2. Add a call-to-action button to encourage visitors to take a specific action, such as “Shop Now” or “Contact Us.”
  3. Create custom tabs to showcase different aspects of your business, such as products, services, or reviews.
  4. Pin important posts to the top of your page to highlight important announcements or promotions.
  5. Engage with your audience by responding to comments, messages, and reviews in a timely manner.

By customizing your business page, you can create a memorable and engaging experience for your audience.

Step 7: Adding relevant information to your business page

To provide valuable information to your audience and improve your page’s visibility, it’s crucial to add relevant information to your business page. Here’s what you should include:

  1. About section: Write a concise and compelling description of your business, highlighting your unique selling points and key offerings.
  2. Contact information: Include your business address, phone number, email address, and website URL.
  3. Services or products: Showcase your products or services, including high-quality images and detailed descriptions.
  4. Business hours: Specify your operating hours to let customers know when they can reach out to you.
  5. Reviews: Encourage your satisfied customers to leave reviews on your page to build trust and credibility.

By providing comprehensive and accurate information, you can help potential customers make informed decisions and increase your chances of conversion.

Step 8: Optimizing your business page for SEO

Just like a website, your Facebook business page can also benefit from search engine optimization (SEO) techniques. Here’s how you can optimize your business page for better visibility in search results:

  1. Use relevant keywords: Incorporate relevant keywords in your page title, description, and posts to improve your page’s visibility in search queries.
  2. Use alt tags for images: When uploading images to your business page, use alt tags with descriptive keywords to help search engines understand the content.
  3. Engage with keywords in your posts: Create valuable content for your audience and incorporate keywords naturally in your posts.
  4. Create backlinks: Encourage other reputable websites to link to your Facebook business page to boost your page’s authority.

By implementing these SEO strategies, you can improve your page’s ranking in search results and attract more organic traffic.

Step 9: Managing your business page settings

To ensure that your business page operates smoothly and aligns with your branding, it’s important to manage your page settings effectively. Here are some key settings to consider:

  1. Privacy settings: Adjust your privacy settings to control who can see your page and its content.
  2. Notification settings: Customize your notification settings to receive important updates about your page’s activity.
  3. Page roles: Assign different roles to team members who will manage your page, such as admins, editors, or moderators.
  4. Page moderation: Set up filters to automatically hide or block certain words or phrases in comments and messages.
  5. Insights and analytics: Regularly review your page’s insights and analytics to gain valuable insights about your audience and engagement.

By managing your page settings, you can ensure that your business page operates smoothly and delivers a consistent brand experience.

Step 10: Promoting your business page and getting followers

Now that your business page is set up and optimized, it’s time to promote it and attract followers. Here are some effective strategies to promote your business page:

  1. Share engaging content: Regularly post high-quality content that resonates with your target audience and encourages them to engage with your page.
  2. Collaborate with influencers: Partner with influencers or industry experts to promote your business page to their followers.
  3. Facebook ads: Utilize Facebook’s advertising tools to create targeted ad campaigns that reach your ideal audience.
  4. Cross-promotion: Promote your Facebook business page on your website, other social media platforms, and offline marketing materials.
  5. Engage with your audience: Respond to comments, messages, and reviews promptly, and encourage your followers to share your page with their network.

By implementing these promotion strategies, you can increase your page’s visibility, attract followers, and grow your online presence.


While setting up a business Facebook account is relatively straightforward, you may encounter some common issues along the way. Here are a few troubleshooting tips to help you overcome these challenges:

  1. Account verification: If your account is flagged for suspicious activity, follow Facebook’s instructions to verify your identity and regain access.
  2. Accessing Business Manager: If you’re having trouble accessing the Facebook Business Manager, double-check your login credentials or try clearing your browser cache and cookies.
  3. Page visibility: If your business page is not appearing in search results, review your page settings and ensure that it is set to “Published” and not hidden.
  4. Ad disapproval: If your Facebook ads are consistently getting disapproved, review Facebook’s ad policies and make the necessary adjustments to comply with their guidelines.
  5. Technical glitches: If you encounter any technical glitches or errors, try clearing your browser cache, updating your browser, or accessing Facebook from a different device.

If you’re still experiencing difficulties, you can reach out to Facebook’s support team for further assistance.


Setting up a business Facebook account is a really important part to help your business establish its social media presence and connect with your target audience and promote your products and services.

By following this step-by-step guide, you can create a professional business page, optimize it for maximum visibility, and promote it to attract followers. Remember to regularly monitor your page’s performance, engage with your audience, and adapt your strategies based on the insights you gather. With dedication, consistency, and a strategic approach, your business Facebook account can become a powerful tool for growth and success.

Written by

Anna Thornhill
Anna Thornhill
Anna Thornhill is one of our expert writers. Anna is our specialist editor covering business growth and marketing and makes it her mission to provide small business owners with practical guides that help you step-by-step to grow your business. Anna’s an experienced sales and marketing professional who moved to writing and editorial and helps startups and small business owners with practical advice in growing their business with the latest sales and marketing techniques plus guides to choosing and using sales and marketing technology.

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