TechnologyWebsiteHow much does a business website cost to build?

How much does a business website cost to build?

Creating a website for your business is an essential part of establishing your online presence and will help you reach a wider audience. Regardless of which sector your company operates in, from retail to services, trade supplies to consulting, a website should be top of your marketing to-do list.

There are plenty of different ways to build your business website – some expensive, others providing cheaper options depending on how much work you want to do and who you ask to help you. I’ll explain the various options and costs to help you become an informed customer and understand how to choose what’s right for your business.

What’s the total cost?

When looking at the cost of building a website, remember to go beyond the initial investment and consider the long-term expenses associated with its maintenance and upkeep. While the upfront costs may vary depending on the complexity of your website, ongoing expenses such as hosting, domain renewal, updates, and security should also be taken into account.

What determines the cost of building a website?

There are many factors that will influence the overall cost of building your website. There’s the complexity of your design, the number of pages, specific features such as a chat-bot or order form, or complex functionality such as adding a shop or e-commerce feature to accept credit card purchases, and then potentially integration of your website into other platforms you have such as your calendar or CRM system.

Once you’ve built the website you also need to promote it to help its visibility with the big search engines of Google and Bing – this normally means the need for search engine optimization (SEO) work, perhaps adding and maintaining social media accounts, adding video and multimedia elements can also impact the cost.

Understanding all these options will help you determine a realistic budget for your website. To help work this out, start by determining your overall budget and allocate funds for different aspects such as design, development, hosting, and ongoing maintenance. Research and compare prices from different service providers to ensure you get the best value for your money. Remember to leave room in your budget for unexpected expenses and future updates.

DIY or hiring a professional?

When it comes to website development, you have two choices: DIY (do it yourself) or hire a professional. Both options have their pros and cons. DIY website builders offer affordability and ease of use, but they may lack the flexibility and customization options required for a professional-looking website. On the other hand, hiring a professional web designer or agency ensures high-quality results, but it comes at a higher cost. Consider your budget, time availability, and the complexity of what you’re looking to achieve before making a decision.

Essential components of a business website

A successful business website consists of several components. These include a visually appealing and user-friendly design, compelling content, effective navigation, useful features, and a clear call-to-action. It’s also worth looking at integrating features such as contact forms, social media links, and customer testimonials to enhance engagement.

Let’s start with a list of the basics you’ll need:

Domain name

A website’s one-of-a-kind address on the internet is called its domain name. For example, our domain name is gosmallbusiness.co.uk and if you type this into your browser, you will view our website. Behind the technology scenes, the domain name points to a unique numerical address that is the location on the internet of the computer that stores the files and software that delivers your website.

Choosing a domain name is an important step in launching your website. Your domain name should be memorable, relevant to your business, and easy to spell. Also consider the domain extension or country code: for example, our domain extension is .co.uk which indicates we’re primarily a UK-based website. There are now hundreds of different domain extensions with the original being .com, .net, and .org.

You might find that the domain name you want is not available on one extension but is available on another so be creative but remember that it has to be meaningful to your customers.

The annual fee to register a domain name can range from £10-50, depending on the domain extension you’ve chosen; you can register a domain name by going to a domain name registrar such as Godaddy.co.uk or Namecheap.com or by adding this as a feature to your web building service if you’ve gone down the DIY route.

When choosing a web hosting company, it is crucial to look out for bargains that include complimentary domain name registration for the first year as part of the hosting package.

Web Hosting

The service known as web hosting is what allows people to see your site online. The fees associated with hosting are different for each hosting plan, including shared hosting, virtual private server (VPS) hosting, and dedicated web server hosting. Shared hosting is the most affordable option.

Shared hosting is the most cost-effective choice, with typical monthly rates ranging from £3 to £10, although VPS and dedicated hosting plans can cost anywhere from £20 to £150 or more each month.

Web Design and Development

Your website’s complexity and the experience level of the web designer or developer you choose both have a role in determining the total cost of web design and development.

A regular website with a simple design and a few pages can cost between £500 and £2,000, whereas a custom site with advanced features, such as an online store or a booking system, can range in price anywhere from £3,000 to more than £10,000.

The alternative is to do it yourself using a website builder (or a free website builder if you’re on a tight budget) – these provide an easy-to-use way of designing your business website.

Content Management System (CMS)

A content management system, also known as a CMS, is a software platform that enables you to manage and update your website’s content effortlessly. The WordPress website, Joomla, and Drupal are popular content management system (CMS) options.

WordPress is the most popular content management system (CMS). While it is free, using some of the premium themes and plugins available may incur additional expenditures.

E-commerce Functionality

You will need to add features for online commerce to your website if you intend to selling goods or services. Features such as an online store, payment processing, and inventory management may be included in this category.

Whether you use Shopify or WooCommerce for your WordPress site, your choice of platform will affect how much it will cost to add e-commerce capabilities to your website.

Packages for your e-commerce website that are considered fundamental begin at about £20 per month, while more complex plans might cost more than £100 per month.

Search Engine Optimization (SEO)

The use of search engine optimisation (SEO) is essential to ensure that your website will rank well in the results provided by search engines, which will generate website traffic by driving visitors and potential customers to your website.

Even though the website’s owner may handle some fundamental SEO duties on their own, using professional SEO services can help you optimise your site more efficiently.

For continuing maintenance, SEO service costs can range from £50 to £200 per month, while a one-time optimisation effort can cost anywhere from £500 to $5,000 or more.

Website maintenance

The upkeep of your site is necessary if you want to guarantee that it will always be effective, safe, and current.

The complexity level and the amount of support it needs can affect the website costs associated with maintaining it.

Basic maintenance plans can cost fifty to two hundred pounds per month. Comprehensive maintenance plans that include routine updates, security monitoring, and technical support can cost anywhere from two hundred to five hundred pounds or more per month.

Ways to save money on your business website

Use a website builder

Website builders such as Wix, Squarespace, and Weebly offer a more cost-effective alternative to employing the services of a website designer.

Because these platforms provide users with a variety of templates to choose from and a drag-and-drop functionality, it is possible for even individuals with no technical skills to easily construct a website that appears to have been professionally designed.

Prices for website builders often range from ten to forty pounds a month, and these rates are determined by the functions and degrees of the required personalisation. There are also free website builders available to help get you started without any up-front costs.

Choose a free or low-cost website platform

WordPress is a well-known content management system (CMS) available for free. It is also an excellent option for small business websites.

You can save money on the cost of initial development by selecting a content management system (CMS) that is either free or has a small fee. In addition, there are many themes and plugins, both free and premium, that may be used to improve the functionality and aesthetic of your website without breaking the bank.

Use free SSL certificates

SSL certificates are necessary to guarantee website safety and to establish confidence with your audience.

Even while SSL certificates can be purchased from certain providers for a fee, many web hosting businesses include SSL certificates at no additional cost as part of their hosting packages.

To avoid paying any further expenses in securing your website, another option is using a free SSL certificate obtained from a source such as Let’s Encrypt.

Do It Yourself (DIY)

If you have the time and the patience to learn, you may save money by creating and maintaining various website components yourself. This will allow you to take full control of your online presence.

This may include creating and developing your website, putting in place some fundamental SEO strategies, and monitoring site updates and security.

You may master the skills necessary to design and maintain your website by taking advantage of the many tools, tutorials, and online courses available online.

FAQs

How much should I expect to pay for a small business website?

The price of a website for a small business can range anywhere from £500 to £5,000 or even more, depending on your site’s intricacy, the functionality you desire, and the professionals you hire to create the website.

You may expect to pay between £500 and £2,000 for a regular website with a straightforward layout. On the other hand, a customised website with numerous advanced features may set you back anywhere from £3,000 to $10,000.

Can I build a website for free?

Although it is possible to construct a website for free utilising platforms such as WordPress.com or Wix, these alternatives frequently come with constraints.

These restrictions may include a lack of customisation options, restricted use of a custom domain, or the presence of platform branding on your website.

You will need to invest in a domain name, web hosting, and a premium theme or plugin to build a professional website for your company that does not have these limits.

How can I reduce the cost of building a business website?

Consider utilising a website builder, selecting a content management system (CMS) that is either free or offered at a low cost, utilising free SSL certificates, and taking a do-it-yourself approach to design, development, and maintenance to lower the cost of developing a website for a business.

You can still create a professional company website for your company that is professional looking and functional with the assistance of these ideas, which will help you save money.

Summary

The cost of developing your website depends on the required specifications and the web designers and developers you decide to collaborate with.

You can make educated selections and locate the most effective solutions for your company if you have a thorough awareness of the various aspects that go into the cost of maintaining a website.

Whether you decide to use a website builder or seek the services of an experienced web developer, it is essential for any company that aspires to be successful in the digital era to invest in an attractive and functional website.

Written by

Mark Hodgson
Mark Hodgsonhttps://gosmallbusiness.co.uk
Mark Hodgson is one of our expert writers. Mark is our lead researcher and editor who writes our main guides and expert topic coverage. He’s passionate about helping entrepreneurs, startups and small businesses with practical advice delivered clearly. Mark’s worked for a number of business magazines and titles and has started two small businesses himself, so has first-hand experience in setting up, managing and growing a small business and shares his expertise with our readers.

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