Marketing10 Great Ways To Promote Your Small Business To Your Customers

10 Great Ways To Promote Your Small Business To Your Customers

Your business needs consumers if it is to thrive and expand. Therefore, you must advertise and promote your business if you want to attract clients.

In the good old days, the choice would be between a leaflet, a pamphlet, a card, or an advertisement in the local paper.  Yet,  the options are unlimited in today’s digital world.

There are a lot of different ways that you can utilise to help you to promote your small business to your audience and customers.

In this article, we will discuss 10 great ways you can promote your small business to your customers to get more engagement and sales. 

Social Media

If used properly, social media can be a powerful tool for marketing your company. Thus, you shouldn’t pass up the chance to connect and interact with such a large audience. This could be done through Facebook, Instagram, TikTok or Twitter. 

Social media is a fantastic tool to interact with customers who are already interested in your company and attract new customers. Consumers visit a brand’s social media pages 58% of the time before going to its website.

When producing content, consider what your audience wants to read and what worthwhile articles you can provide in exchange for their time.

Free resources and advice from your company can go a long way if you work in the service sector. People will turn to you when they need knowledge, which could result in more revenue.

Invest in video and photography if you are a brand or product, to establish a recognizable brand identity. Furthermore, video is among the most engaging resources, therefore use it whenever you can.

Have A Website

Customers both current and prospective visit your website first. They will want to visit your website even if they discover you on social media or Google. Hence, it works round-the-clock to advertise your company.

In addition to acting as a promotional tool in and of itself by providing contact information, telling the story of your company and what it offers.

Your website also reflects your brand’s personality and distinctive qualities. Therefore, a strong business website is crucial for assessing and enhancing the effectiveness of your other promotional strategies.

Search Engine Optimisation

One of the most important strategies for marketing your company online is SEO. Nowadays, having a well-optimised website is a requirement for the majority of businesses. This is why SEO is so important. 

Your web pages must be optimised in three separate areas. This includes technical, on-page, and off-page. In order to appear for relevant search terms or “keywords” in search engines like Google.

Technical SEO makes sure that Google can swiftly and easily access all the pages you want to rank, as well as understand them. Technically sound website design is only one component of effective SEO.

Users ultimately want to read about your goods or services, therefore you must provide high-quality, interesting content that is optimised for Google’s search results.

Digital Advertising

Digital Advertising

Digital advertising can help you market your company by allowing you to target particular groups, carry out data-driven initiatives, and produce quantifiable outcomes, to name just a few advantages.

The three main digital advertising platforms are display, paid social, and PPC (Pay-Per-Click). They are all compatible with PC and mobile devices.

Although it can be a minefield, digital advertising is fully transparent and accountable. You can track every penny of your spending. Which then helps you to determine which parts of your promotion have been the most successful.

On Google Ads, which is Google’s own online advertising network, search (PPC) campaigns are frequently run. They can assist you in promoting to your target market while optimising any ad.

PPC campaigns can be configured so that your ads are only displayed to users who have conducted relevant searches for your goods or services. Both are great ways to get your small business out there. 

Press Advertising 

Not everything has to be online. Put an ad in a newspaper or magazine. However, you need to be both eye-catching and bold to catch readers’ eyes. Hence, you want to be able to immediately catch someone’s attention and make them want to know more about your small business.

Consider your target audience rather than just what you want to communicate. Instead of focusing on the attributes of your product or service, emphasise its advantages. You might want to think about working with a creative firm to help you come up with ideas. 

Paying someone to generate ideas is undoubtedly worthwhile. This is because you can then incorporate their concepts into a variety of additional marketing products, like e-shots, mailers, and posters. 

Online Customer Reviews

For local and small businesses, reviews are crucial. One of the most effective ways to market your business towards the right kind of people is through word of mouth. Reviews on reputable websites such as Google, Facebook, and Yelp are superior to statements on your own website. 

People will trust the reviews on these websites more than anywhere else. Since they have safeguards in place to stop fraudulent or spam reviews, which can improve your exposure. Additionally, reviews play a significant role in local search results rankings.

Connect And Interact On LinkedIn

LinkedIn has evolved into more than simply a place to submit your online résumé. You can now participate in group conversations, connect with clients, create new collaborations, or just conduct general online networking on the platform.

Before doing business with you, prospective clients can research you or your company to learn how many employees you have and more about the qualifications of the staff.

By contributing opinions to group discussions and/or sharing links to appropriate content on your website, you may also indirectly advertise your company on LinkedIn. Just be careful not to constantly promote your own material.

Upload To YouTube

Upload To YouTube

You may advertise your small business for free on YouTube by using video marketing. Using YouTube to promote your business is a powerful tool for connecting with potential consumers and prospects.

Making a brief overview video of your company and submitting it to YouTube provides you with a great sales tool that you can share with potential customers via email or display on the homepage of your website.

In order to be found by individuals searching for what your business offers, you can also add instructional films, tutorials, or how-tos on your YouTube channel.

When it comes to creating videos, it doesn’t have to be expensive, there are a lot of affordable options out there. However, you do want the video to look and sound good, so people will want to watch the video. 

Collaborate With An Influencer 

Your small business can be part of a lot of different communities. Whether that is geographically based or niche based. Influencers that are well-known figures in your area or niche can help promote your small business. 

The influencer you choose should be highly respected, extremely well-liked, and completely dependable figures in your field.

They should have a sizable social media and/or blog following. This way, having your company recognized or highlighted by one of them can expose it to a wide range of interested customers.

Before contacting an influencer, spend some time getting to know their accounts on all social media platforms. Then make sure you have a clear request and something of comparable worth to offer in return. 

For instance, you could offer them a free month of classes in return for a blog review and social media mentions. Alternatively, you might offer to produce a valuable guest article for their blog that will benefit their readers and include a link to your website.

Attend Shows Or Exhibitions

A great way to get your small business out there so that people can see you is by attending shows or exhibitions. Customers can see the face behind the business, and can get up and close with your small business. 

For example, if you have a craft business, then you could go to a craft fair to sell your goods and as a good way to attract more customers.

You can also network and potentially create new partnerships or collaborations, which then will promote your small business even more. 


For any small business, it can seem terrifying to try and get your small business out there. Yet, there are a lot of ways you can promote your small business to your customers.

The best way to promote your business is by using a combination of the methods that we have outlined above. 

We have outlined 10 great ways that you can promote your small business to your customers. Each way will help you to build up and keep your customers so that you can continue to grow and develop as a business.

Written by

Mark Hodgson
Mark Hodgson
Mark Hodgson is one of our expert writers. Mark is our lead researcher and editor who writes our main guides and expert topic coverage. He’s passionate about helping entrepreneurs, startups and small businesses with practical advice delivered clearly. Mark’s worked for a number of business magazines and titles and has started two small businesses himself, so has first-hand experience in setting up, managing and growing a small business and shares his expertise with our readers.

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