SalesHow to sell on Facebook

How to sell on Facebook

Are you interested in utilising the power that Facebook can bring to the sale of your goods or services? Facebook offers a chance for businesses to communicate with a massive audience globally.

This article covers everything you need to know to sell on Facebook in the UK. You will learn how to set up your Facebook Shop, join local selling groups, and securely manage payments.

Why sell on Facebook?

Facebook provides a powerful platform to showcase your products, engage with potential customers, and drive sales.

With various features like Facebook Marketplace, Facebook Business Pages, and Facebook Groups, the platform offers multiple avenues for businesses to sell online. Moreover, Facebook’s vast user base makes it an ideal platform for reaching a diverse and extensive audience.

Benefits of selling on Facebook

It’s a huge audience! Facebook boasts over 2.9 billion monthly active users worldwide, offering businesses an incredible opportunity to reach a diverse and extensive audience.

By selling on Facebook, you can tap into this massive user base and potentially attract customers from different countries, age groups, and interests.


Facebook provides an affordable way for businesses to market and sell their products or services. With no listing fees or subscription costs, they can set up Facebook Shops and sell with minimal upfront investment. Moreover, Facebook’s advertising platform offers flexible budget options, making it suitable for businesses of all sizes.

Easy to link your e-commerce platform

If you already have an e-commerce website, Facebook allows you to integrate your online store with your Facebook Shop.

This integration helps streamline inventory management and sales tracking across multiple sales channels. Popular e-commerce platforms like Woocommerce, BigCommerce and Shopify offer easy integration with Facebook, ensuring a smooth selling experience.

Local and global selling opportunities

Facebook offers local and global selling opportunities through its Marketplace and local selling groups.

Facebook Marketplace allows businesses to sell their products within their local community, while local selling groups help connect businesses with potential customers in their area.

This combination of local and global selling opportunities enables businesses to cater to different customer segments and expand their reach.

Enhanced customer engagement

By selling on Facebook, businesses can easily engage with potential customers through likes, comments, and shares. This direct interaction helps build trust, foster customer loyalty, and drive sales.

Steps to start selling on Facebook

Follow these steps to successfully sell your products or services on Facebook:

Setup a Facebook Business Page

Establishing an online presence for your company is easy to do with the help of a Facebook Business account. Here’s how:

Log in to your account, navigate to the top of the Facebook page and select the “Create” button to start creating a page for your company.

Choose “Page” from the menu, and then follow the on-screen instructions to enter your company’s information.

After setting up your company page, you will contribute material, interact with consumers, and market your goods or services.

Create a Facebook Shop

A Facebook Shop is an online store incorporated within a Facebook Business Page. Users can browse their inventory and make purchases without leaving the Facebook platform.

To begin opening a shop on Facebook, you will first require a Business Manager account. After logging in, go to “Commerce Manager” and create your shop by following the on-screen instructions.

You will be requested to connect your bank account details and specify your shipping, tax, and return policies at some point during the setup process.

Add products to your Facebook Catalog

You must establish a Facebook Catalog to display your wares within your Facebook store.

To accomplish this in the Commerce Manager, pick “Catalogue Manager” and “Create Catalogue” from the drop-down menus. You can add your products by submitting photographs, detailed product descriptions, and pricing information.

Ensure the product listings are accurate and interesting, to attract potential clients.

Leverage Facebook Marketplace

The Facebook Marketplace platform allows users to purchase and sell items within their community.

Click the “Marketplace” icon on the left of your homepage on Facebook, then click the “Sell Something” link to begin listing your products on the marketplace.

Complete the required fields with the necessary information, such as a product description, prices, and images. Be sure to link the Marketplace listing to your Facebook Shop by selecting the option to “List in Your Facebook Shop” when creating the connection.

Join Facebook Groups

Facebook Groups offer a potentially fruitful avenue for reaching out to prospective clients that are a part of your target audience.

You should put in a request to join any local buy-and-sell groups or organisations that are similar to the niche that you operate in.

After acceptance into the group, you should interact with its members, share your products, and contribute valuable content to establish credibility and create trust.

Link your e-commerce website

You may streamline your inventory administration and keep track of sales by integrating your website with your Facebook Shop if you already have one.

It is easier to manage your online store across numerous sales channels using popular e-commerce platforms such as Woocommerce, Shopify and BigCommerce, which enable seamless interaction with Facebook.

Promote your Facebook Shop

Increase the exposure of both your Facebook Shop and the things it sells to attract potential buyers.

Upload attention-grabbing Facebook posts on your Facebook Business Page and relevant groups, including images and videos of your wares and customer reviews and testimonials.

Consider using the advertising platform Facebook provides to build targeted ads that reach the audience you want.

Customer service

The provision of outstanding customer service is essential to the processes of establishing trust and cultivating customer loyalty.

Respond quickly to questions and concerns raised by customers. In addition, take the initiative to resolve any problems that may arise.

Word-of-mouth marketing is a powerful weapon that can be used to drive new business, so it is essential to encourage happy customers to provide feedback in the form of reviews and to talk about their experiences with their friends and family.

Analyse sales performance

Monitor your sales performance on Facebook to recognise patterns, locate areas that could use development, and make decisions based on the collected data.

Use Facebook Insights to compile useful data concerning your audience, engagement, and purchases. Reviewing this information regularly will help your marketing plan and your efforts to sell on Facebook.


What are the fees for selling on Facebook?

Because there are no listing fees or monthly subscription requirements, selling products or services on Facebook is often free.

Suppose you want to market your products using Facebook’s advertising platform. In that case, you will be subject to expenses that vary according to the size of your advertising budget and the length of your campaign.

How do I accept payment on Facebook?

Customers can make safe purchases directly on Facebook by using a payment processing system called Facebook Pay, which is offered by Facebook.

When setting up your Facebook Shop, you must connect your bank account’s data to accept payments through Facebook Pay.

Can I sell items locally using Facebook?

Utilising Facebook Marketplace and other local selling groups helps you sell products in your immediate area through Facebook.

These platforms allow you to communicate with prospective consumers inside your community and make arrangements for local pick-up or delivery services.

What types of products can I sell on Facebook?

On Facebook, you can sell a wide range of products, including tangible objects like clothing and electronics and digital products like e-books and online courses. You can even host online courses.

On the other hand, Facebook has a list of things you cannot sell on the network. These items include illegal narcotics, guns, and content rated as an adult. Before you put your products up for sale on Facebook, check to see that they comply with the platform’s commerce standards.


Learning how to start selling on Facebook can help you reach a wider audience and open up new doors of opportunity for your company.

You can successfully promote your items, engage with potential customers, and generate sales if you follow the procedures indicated in this article, and use the different tools available on Facebook.

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Written by

Anna Thornhill
Anna Thornhill
Anna Thornhill is one of our expert writers. Anna is our specialist editor covering business growth and marketing and makes it her mission to provide small business owners with practical guides that help you step-by-step to grow your business. Anna’s an experienced sales and marketing professional who moved to writing and editorial and helps startups and small business owners with practical advice in growing their business with the latest sales and marketing techniques plus guides to choosing and using sales and marketing technology.

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