MarketingChoosing an SEO agency for your small business

Choosing an SEO agency for your small business

The most reliable way of increasing visitors to your website is to use Search Engine Optimisation (SEO): a set of optimisation and marketing strategies to increase your website’s visibility in Google, Bing, Yahoo, when a potential customer searches for your products or services. You can do it all yourself, but you’re running your business, so many companies choose a specialist agency to manage the SEO for their company.

The best SEO agencies have the expertise to execute these strategies, which will increase the number of visitors to your site and, ultimately, your business’ revenue. However, finding a reputable SEO firm that won’t break the bank is no easy feat. Because SEO is so complex, it can take time to determine what services you require and whether or not a given firm will deliver satisfactory results.

We’ve evaluated dozens of SEO service providers based on specific criteria to help you pick the right one for your small business. When making this list, we focused on the brand’s reputation, proven track record for generating exceptional ROI, and specific SEO services offered. After completing our evaluation process, we ranked your small business’s top five SEO agencies.

How can an SEO agency help your marketing?

An SEO agency is a company that specialises in optimising websites to improve their search ranks, conversion rates, and organic website traffic. The work of an SEO agency is to create comprehensive strategies to boost your website’s Google ranking and expose your business to a wider audience.

More than four billion internet users visit Google daily to find virtually anything. With the help of an SEO agency, you can take your small business online and expose it to billions of online consumers actively searching for your services or products.

They will optimise your content and web pages so potential customers can easily find you online. Also, they will help you in finding your niche audience and optimise your website for local searches by focusing on specific keywords. With this strategy, you’ll be able to compete with established brands despite the size of their marketing budgets.

A Worked SEO Example

For example, let’s say you are an electrician in the London area, and you somehow want your website to rank on Google when prospective customers search for “London electricians.” However, hundreds of electricians in London are already competing for the first page on google. So, how do you do it?

Finding out what the big search engines want might be difficult for to do alone. However, an SEO firm can help you make your website more appealing to algorithms. Although the process is time-consuming, the results are 100% worth the effort.

Over 70% of people who use major search engines to find local stores and services nearby actually visit them and become customers. With over 2 trillion searches every year, Google is a goldmine for businesses that can rank highly on it. After all, over 90% of potential consumers don’t even bother clicking past the first page.

If your business ranks on that coveted first page, you’ll enjoy a flood of new customers and skyrocketing revenue. After all, people who need your services the most will easily find them on Google’s first page.

Choosing An SEO Agency for Your Small Business

In marketing, search engine optimization (SEO) is rapidly becoming one of the most sought-after skills. The possibilities are endless if you know how to maximise them. Don’t know which SEO agency to go for? Here are five SEO agencies with different approaches that might suit your small business:

  1. Hibu – Overall
  2. SmartSites – for Organic SEO-Boosted Content
  3. Direction Inc – for Local SEO
  4. Logic Inbound – for Ecommerce SEO
  5. BrightLocal – for Brand Building

1.  Hibu

Hibu is one of the best SEO agencies for small businesses wanting local SEO marketing campaigns and bundled services. With the help of smart digital marketing solutions, this company creates Display and Social advertising campaigns and targeted searches to drive customers to your site.

Based on decades of experience working with local businesses, this company is built to meet your business needs and deliver more leads and visitors to your site. Hibu uses cutting-edge machine learning and AI to ensure that your marketing campaigns remain innovative and ahead of the competition.

In addition to improving your ranking with smart features, Hibu offers a full suite of SEO management services to help grow your online business presence. Hibu offers listing management, reputation management, and citation management.

Hibu’s team manages citations for your business, including your Bing for Business accounts and Google Business Profile. This company ensures all your details across listing sites are correct and up-to-date. Furthermore, Hibu ensures that everything is clear about your physical address, website, operating hours, and phone number.

Also, with Hibu’s reputation management services, you can reach out to more customers and invite them to review your business. Note that the more positive reviews your business has, the higher your website content will appear in relevant local searches.

On the other hand, this company’s pricing structure is tailored to each client’s specific needs. Initial monthly costs for a single service start at about $300. However, note that pricing varies depending on your choice of service.

Pros

  • User-friendly performance dashboard
  • Detailed website audit
  • Custom and smart website design
  • Custom solutions tailored to meet your budget and business
  • Social media management solution

Cons

  • Pricing isn’t transparent

2.  SmartSites

SmartSites is another top SEO agency for small businesses looking to boost sales and website traffic to their site. This SEO agency has been operating for over a decade and boasts over 100 positive reviews. One of the main reasons why we recommend this company is that they handle all aspects of your business SEO.

SmartSites offers SEO analysis, link building, mobile SEO, website migration, technical SEO audit, blogging services, and SEO copywriting. With SmartSites SEO audit services, you can check your page’s header tags, metatags, and internal links to ensure they are optimised for local search results. Furthermore, this company offers listing management, citation building, and content marketing.

SmartSites help by crafting a digital marketing strategy that prioritises local search SEO if you’re concerned about how well your local SEO is doing. Also, this company employs several techniques for monitoring progress and provides data for analysis through a reporting tool. 

On the other hand, SmartSites offers more than just SEO services. This SEO agency also helps you manage your web development, outrage, and content. Additionally, this company offers a comprehensive digital marketing solution to meet your specific business goals.

Pros

  • Very responsive
  • Organic and on-page SEO
  • Listing management available
  • Custom reporting and analytics

Cons

  • No social media management

3.  Direction Inc

Direction Inc scores very high when it comes to the range of customer support options offered. With this company, you can create online business profiles that will quickly move your local ranking to the top. Additionally, Direction Inc allows you to manage your listings with the help of powerful data aggregators.

Plus, they provide direct API connections to dozens of publishers on their platform. Another benefit of choosing this company is that they help you manage your customer feedback and build a 5-star reputation from a central dashboard.

Furthermore, Direction Inc offers a publishing suite that allows you to share special offers, news and events with your audience, keeping you in the spotlight. The more you interact with customers, the higher your profile will be in local search results.

Pros

  • Wide range of support options
  • Customer satisfaction guaranteed
  • Automated business directory syncing
  • Social media interaction
  • Track competitors and keyword ranking

Cons

  • Specialises in a limited range of industries

4. Logic Inbound

Logic Inbound was established by a group of executives with over 30 years of experience working with startups, SaaS companies and well-known brands. This company offers SEO services in the healthcare, e-commerce, enterprise, and small business industry.

Furthermore, Logic Inbound offers search engine marketing, online ads/PPC, conversion optimisation, website development, and other services. Logic Inbound’s conversion rate optimisation services allow you to convert your visitors to customers and maximise revenue with a conversion rate of up to 10%

Logic Inbound eliminates the hassle and risk of hiring in-house SEO experts to manage your business. They provide you with a cost structure that is consistent and predictable to perform SEO services. This drives up your revenue without requiring you to hire more staff or spend more time keeping books.

Furthermore, Logic Inbound offers weekly and monthly reporting that allows you to keep track of your progress. Additionally, this company helps you build authority, optimise for relevance, and identify growth opportunities.

Pros

  • 5-star google rating
  • Great SEO training
  • Outstanding customer support
  • Quality links to your site

Cons

  • No multilingual SEO

5.  BrightLocal

BrightLocal is an excellent option for small businesses looking for a low-cost option to drive traffic to their website. This SEO company offers local SEO tools and monitoring, which will allow you to generate citations and manage your web listings and reviews.

BrightLocal’s all-in-one platform is user-friendly and comes with various reporting options, allowing you to gauge the success of your marketing campaigns. This platform is ideal for multi-location businesses, digital marketers, and agencies who need to handle several local SEO plans.

On the other hand, BrightLocal offers a 14-free trial that gives you full access to the platform’s SEO services. There are three subscription plans to choose from, and you can easily cancel your subscription at any time. All subscription plans support Twitter, Google My Business, Facebook, and Google Analytics integration.

Pros

  • White labelling for marketing agencies
  • User-friendly dashboard
  • Provides competitor analysis of citations
  • Affordable SEO tools

Cons

  • SEO improvements require work on your end

How to Choose the Best SEO Agencies

SEO is a great way to expose your business to a wider audience and boost sales. The companies listed above are some of the best SEO agencies in the industry. However, there are dozens of other good and reputable SEO agencies out there that can turn your small business around.

Need help finding them? Here are necessary factors to consider when searching for the best SEO agencies for your small business:

SEO Services and Tools

The best SEO agencies for small businesses support the creation and management of listings, citations, and reviews in their services. Furthermore, the best SEO agencies employ specialised tools that ensure accurate keyword research, optimisation, and gathering data.

It’s important to figure out what type of resources and tools these companies use to guarantee your project’s success.

Performance Dashboard

SEO is a complicated and time-consuming field. If you don’t have time to work on your local SEO and monitor your progress, then choosing an SEO agency with a performance dashboard is important.

A performance dashboard allows you to easily monitor your site’s keyword ranking, SEO performance, and other metrics in one glance. Furthermore, it enables you to see whether or not your SEO investment is yielding results.

Reporting Methods

A comprehensive report is also an essential part of any successful SEO project. Make sure the agency you select tweaks its strategy according to the ever-shifting trends and reports on its progress regularly.

With a comprehensive report in place, you can rest assured that your project will go as planned in the direction you intend and that your business goals will be met.

Portfolio

You can see how competent and resourceful an SEO agency is by looking at their previous work experience. It will also show you the different types of customers that they have worked with in the past.

In that case, it indicates that they already have a working knowledge of the keywords, audience, and competitors relevant to your business. As a result, they may be preferable, as they are more likely to yield good results right from the get-go.

Talent Pool

Having seasoned professionals oversee your project will increase your website’s chance of ranking high in search engine results. Therefore, it’s a good idea to figure out whether the experts managing your account have the necessary qualifications and experience relevant to your niche.

Contract Length

SEO subscription plans vary from brand to brand. Although website optimisation can take a while, it may be best to have a short-term or month-to-month contract. If you are not sure you want to stick with one company or your business only has a few specific needs, then it is best to work with SEO firms that provide short-term contracts.

Customer Reviews

It is important to check customer reviews and ratings before choosing an SEO agency to work with. Customer reviews also detail the company’s reliability, transparency, flexibility, and management style.

Conclusion

If you have a small business and want to reach a wider audience online, then using SEO techniques can help improve your rankings in search engine results, giving you more exposure to potential customers searching for your products and services.

To help you improve your website’s SEO, you can manage the process yourself or turn to an agency. Reputable SEO agencies are experts at using various strategies to improve your business’s visibility and search ranking.

They also employ a wide range of premium resources and tools to perform thorough, round-the-clock optimisation of your small business website. This makes it easier for potential clients to locate your products and services.

This article lists five different SEO agencies that could suit your business and help you choose the best SEO agency for your small business.

Written by

Mark Hodgson
Mark Hodgsonhttps://gosmallbusiness.co.uk
Mark Hodgson is one of our expert writers. Mark is our lead researcher and editor who writes our main guides and expert topic coverage. He’s passionate about helping entrepreneurs, startups and small businesses with practical advice delivered clearly. Mark’s worked for a number of business magazines and titles and has started two small businesses himself, so has first-hand experience in setting up, managing and growing a small business and shares his expertise with our readers.

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